One of the biggest visitor traffic jumps we have ever experienced in the four years in which we have been running this blog occurred when we featured Toilet Maker TOTO's publicity campaign. No doubt many others who featured the story saw public interest peak. It certainly was a very effective campaign at raising awareness of biogas and anaerobic digestion in Japan, and must have been a welcome light relief from all the tragic and weighty events which JAPAN HAS HAD TO DEALWITYH SINCE THE AERTHQUAKE EARLIER THIS YEAR.
At one stage at the peak of the campiagn, our blog was receiving over 1,000 vists per hour according to Google's statistics!
So, we cannot help saying that "Toilet maker is flushed with success after bio-gas bike ride!!
Here is a quote from a recent article about the campiagn:
It's named Neo - part motorcycle, part toilet. Neo runs on eco-friendly biogas. Toto, the toilet company that created Neo, says the biogas that powers the bike was produced from sewage but is quick to point out that the rider does not not contribute to its supply. According to spokesman Kenji Fujita, it's a combination of livestock waste and household sewage, broken down and fermented to create fuel.
"The motorcycle carries two tanks which allow it to run for a total of 300 km at a speed of up to 70 km/h. It's a surprisingly nice way to travel." The toilet bike toured more then 1400 kilometers across Japan in an effort to promote the use of biogas. With a toilet for a seat and a giant role of toilet paper mounted on the rear, Ichie Tanaka, one of six volunteers who rode the bike says Neo definitely attracted attention.
"At first when I saw the bike, I was taken aback, but after riding the motorcycle, I found it quite interesting. It doesn't hurt at all and it's actually quite comfortable to sit on." Toto says while Neo may not run on human waste, it hopes future models will. The company says recycling human waste is a practical solution to the environmental problems caused by the use of fossil fuels.
The company believes it has come a long way toward achieving awareness about the use of biogas. Ichie Tanaka says she's is happy and relieved the journey is over. She says that while the bike was a pleasure to ride, after three long weeks - she is just plain pooped. Ben Gruber, Reuters.
Biogas is one of many forms of alternative energies being promoted as the way of the future, but no one has yet done it in the style of Japanese toilet manufacturer, Toto. The company has created a stir with what it calls its Toilet Bike Neo, a motorcycle that runs on biogas and looks like a toilet on wheels. Ben Gruber reported. ( Transcript )